opinion

Why Analog? Why Now?

These days, no analog-only studio should still exist. But they do. Why?

When brainstorming the Prism idea, I was politely discouraged at just about every turn. And it still might be a terrible idea, but I think there's room-- room in the economic pond of music production in upper New England, but also room in the artist's toolbox for some fundamentally different tools and methods.

When people ask 'why analog?', the three things I come back to are:

  • Preservation of Sound
  • Preservation of Masters
  • Preservation of Process

In response to the question 'why now?', my feeling is that our society is finally coming out of a digital convenience coma.